In e-commerce, AI has become the ultimate battleground for competitive advantage. Whether it’s optimising logistics or enhancing the customer shopping experience, AI is a decisive lever for accelerating growth. Mirakl understands this well and is significantly ramping up its AI capabilities—a logical step for the French unicorn, valued at $3.5B since 2021, as it seeks to scale new heights.

The company, known for its SaaS platform that enables e-commerce players to create marketplaces with ease, reported $177M in annual recurring revenue (ARR) for 2024—a 15% increase year-over-year. This puts it on track to reach $200M in revenue by the end of 2025. Over the past year, Mirakl processed a gross merchandise volume (GMV) of $11.2B, a 30% surge from 2023. “In 2024, Mirakl delivered another record-breaking year, and this momentum has carried into early 2025,” said Adrien Nussenbaum, co-founder and co-CEO of Mirakl. He is also likely pleased that the company’s flagship product, Mirakl Platform, was profitable throughout the entire year.

Mirakl Ads and Mirakl connect to scale

Beyond its core solution, Mirakl is placing big bets on newer services. “We expect Mirakl Ads and Mirakl Connect to represent an increasingly significant share of our total revenue in the future,” said Nussenbaum. His ambitions are bolstered by Mirakl’s recent acquisition of Adspert, an adtech pioneer, in December 2024—aimed at strengthening its retail media offering.

This acquisition enhances Mirakl Ads, a solution that helps businesses monetise traffic on their e-commerce sites and marketplaces, maximising advertising ROI on both Mirakl-powered and third-party platforms. It also enables Mirakl Connect to provide new services for advertisers and sellers, optimising ad strategy management.

AI investment in 2025 matches the last three years combined

To fuel its expanding multi-solution ecosystem, Mirakl is betting heavily on AI. “At Mirakl, we always have two key objectives: acquiring new customers and providing existing clients with the data and tools they need to grow their marketplace revenue. AI is central to achieving these goals,” said Philippe Corrot, Mirakl’s co-founder and co-CEO, in an interview with Maddyness.

Mirakl has already doubled its AI investment over the past year—and that’s just the beginning. In 2025, the company will allocate an AI budget equivalent to its spending over the past three years combined. Currently, Mirakl has 50 engineers dedicated exclusively to AI out of a total workforce of 300. This year, it plans to accelerate further by integrating AI into all its solutions and optimising advanced models such as Meta’s Llama, OpenAI’s ChatGPT, and Mistral’s 7B for e-commerce-specific use cases. “By embedding AI across our platform and leveraging cutting-edge models, we enable businesses, brands, and sellers to reach unprecedented levels of efficiency, accuracy, and growth,” Corrot explained. “This allows our clients to stay ahead in an ever-evolving competitive landscape.”

In 2024, Mirakl leveraged AI to launch Catalog Transformer in the second half of the year—an end-to-end automated solution for catalogue management.

AI is also a game-changer for Mirakl internally, boosting workforce productivity. In 2024, more than 80% of Mirakl employees used generative AI daily, leading to the creation of over 50 AI assistants. “The idea is simple: anyone can create an assistant using their own content to help retrieve information from our extensive database, generate and translate documents, optimise customer feedback analysis, or extract insights from our product usage data. These assistants also help us better interpret client metrics, allowing for more effective consulting,” Corrot told Maddyness last year.

With Mirakl’s planned AI investments, this adoption is set to accelerate even further in the coming months.